As a team we believe that abstract names tend to be remembered easier (which is why we didn't call ourselves "Document Preparation Software Company").
The Woodpecker is a bird that creates holes in trees for everything from storage to nesting. Our software creates and fills figurative "holes" in a document while maintaining the integrity of the document itself.
Not to mention we love naming things after animals. Feel free to ask us about all of the animals we've named things after.